Apple launches Adventure Watch and new safety features
On September 7, Apple had its biggest product launch of the year. Reuters reports that this year’s launch was mainly focused on safety upgrades and a new adventure watch. Apple leaned on safety features like the ability to sense a car crash or call a rescue from a remote mountain. The features are designed to allow users to pursue thrills and adventures using their phone as a safety net. “Ultimately, the increased emphasis on security — security as a service — is super interesting as a value proposition,” Ben Bajarin, head of consumer technologies at Creative Strategies, told Reuters.
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The new “emergency SOS via satellite function” allows users to connect to a satellite to send messages from remote locations. Minor upgrades include tweaks to cameras and battery life, while the iPhone Pro range features a newly upgraded processor chip. The Apple Watch Ultra is said to be the company’s “most rugged and capable watch ever”. According to Apple, the watch is aimed at people interested in outdoor adventures, water sports and endurance training. The Ultra offers 60 hours of battery life, a compass and a new Oceanic Plus app for diving
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