It’s safe to say that marketing in Hollywood, especially on the video side, has been tricky in recent years. Much of it stems from the rise of the digital and social media era where all fans and platforms demand content. As such, studios have flipped, leading to over-release at times, giving away spoilers and ruining the cinematic experience for fans. Marvel Studios suffered from this, only to tighten the ship when secrets in Avengers: Infinity War and Endgame had to be kept in order to preserve the plot. Welcome The invitationthe entertainment industry just reminded fans that sometimes it’s best to stay away from trailers.
Sony has had problems in this area before, including marketing for the Spider Man movies starring Tom Holland, not mapped and morbius. But even in those cases, not the whole plot was given away. The same cannot be said for The invitationhowever, with Sony going through literally every major beat of the movie, including the finale, via the main trailer.
In the clip, which clocked in at two and a half minutes, Evie was lured by Nathalie Emmanuel to the British estate where Walter seduced her. However, Viktoria could also be seen sucking her bloody finger after a cut, sharing much about the masked cult and gothic vibe of the estate, and the money shot from the butler who slit a maid’s throat at the dinner table. But the trailer could have been cut, preserving the mystique at a time when people pause and screenshot every frame.
It would have left fans guessing if this was a yacht similar to Ready or not, whether a snuff movie was being made or whether Evie was making things up. Instead, the clip featured Walter roasting with blood, Evie being attacked by creatures in the shadows, and Walter pinning her to the wall with his fangs exposed. And to make matters worse, the trailer showed Evie drinking from Walter’s hand during the wedding, killing the butler and ranting, ruining how she would try to escape New Carfax Abbey.